Privacy Policy

Last updated: 18/07/2026

Who we are

Vive (“we”, “us”) is operated by Archie Townsend, contactable at Contact us.

The short version

You sign in with Sign in with Apple. You can choose to hide your email, and we never see your Apple password.
Your account data — your profile, meal log, weight, and the health metrics used to calculate your scores — is stored securely in your account on our servers so your history is preserved and stays in sync.
When you scan or compare a food, the photo or text you submit, plus a short summary of your profile, is sent to our processing service to generate a result. It is not used for advertising and not sold.
Your individual, raw Apple Health records are processed on your device. Only aggregate figures derived from them (for example average sleep, resting heart rate, HRV, and Zone 2 minutes) are sent to our servers to generate your scores, daily coach, and body-response insights.
If you subscribe to Vive Pro, payment is handled entirely by Apple; we use a subscription processor (RevenueCat) to keep your subscription status up to date and never see your card details.
We do not sell your data, share it with data brokers, or use it for advertising.

Vive uses Sign in with Apple to create and secure your account. Apple shares a unique identifier with us and, depending on your choice, either your email or a private relay address that forwards to you. We use this only to identify your account, store and sync your data, and contact you about the service. We never receive your Apple ID password.

What we store in your account

To provide the app across sessions and devices, we store the following in your account on our servers:

Your dietary profile, goals, conditions, and allergy information.
Your meal log, food scans, and saved items.
Your weight log and the health metrics used to calculate your daily scores and trends (for example sleep duration, Zone 2 minutes, resting heart rate, and heart rate variability).

This data is associated with your account identifier, transmitted over encrypted connections, and protected by access controls. We retain it while your account is active.

Apple Health (HealthKit) data

With your permission, Vive reads heart rate, resting heart rate, heart rate variability, sleep, and workout data from Apple Health to show wellness trends, estimate Zone 2 minutes, and measure your body’s post-meal response.

Your individual, raw Health records are processed on your device and are never transmitted to us or to third parties.
To calculate your scores and generate your daily coach and body-response insights, aggregate figures derived from this data (for example your average sleep, resting heart rate, HRV, and total Zone 2 minutes) are stored in your account as described above and included in coaching requests. No raw Health samples are ever sent.
We never use HealthKit data (raw or aggregate) for advertising or marketing, never sell it, and never share it with data brokers.
We do not store HealthKit data in iCloud.
You can revoke access any time in iOS Settings → Privacy & Security → Health.

This use complies with Apple’s HealthKit requirements.

Food scans and comparisons

To analyse a food, label, menu, or comparison, the image or text you provide is sent to our backend, which forwards it to our AI analysis provider (Anthropic, via the Claude API) to produce a result returned to your device. A condensed summary of your profile (diet, conditions, allergies, goals, age) is included so the verdict can be personalised. These requests carry your account credential so they can be authenticated, but our AI provider does not receive your name, email, or Apple account identifier. We do not use this content to train models, and we do not sell it.

Subscriptions (Vive Pro)

Vive Pro is an auto-renewing subscription purchased through Apple’s in-app purchase system. Payment and billing details (card numbers, receipts) are handled entirely by Apple — we never see or store them. We use RevenueCat, a third-party subscription-management processor, to verify purchases and keep your subscription status (active/expired, renewal date, product) up to date. RevenueCat receives your account identifier and purchase events from Apple; see RevenueCat’s own privacy policy for how they process that data on our behalf.

Service providers

We share data only with providers that help us run the service, under agreements that limit their use of it:

Apple — Sign in with Apple, Apple Health, and in-app purchases.
Anthropic — AI analysis of food scans and generation of coaching text.
RevenueCat — subscription verification and status.
Our cloud hosting and database provider, which stores your account data on our behalf.

What we do not collect

We do not collect your contacts or precise location, and we do not use third-party analytics or advertising SDKs or ad identifiers.

Your choices

Delete your account and its data from within the app (Me → Delete my account). Note that deleting your account does not cancel an active Apple subscription — manage that in iOS Settings → Subscriptions.
Revoke Health, Camera, or Photo access in iOS Settings at any time.
Stop sharing with Sign in with Apple from your Apple ID settings.
Contact Contact us with any privacy request, including access or deletion.

Data retention

We keep your account data while your account is active. When you delete your account, we delete the associated data from our active systems, except where we must retain limited records to comply with law.

Security

Data sent between the app and our servers travels over encrypted connections (HTTPS), and account data is protected by access controls. No method of transmission or storage is perfectly secure.

Children

Vive is not directed to children under 13. Do not use it if you are under that age.

Medical disclaimer

Vive provides general nutrition and wellness information only, generated in part by AI which can be wrong. It is not a medical device and does not provide medical advice, diagnosis, or treatment. See the in-app disclaimers and Terms.

Changes

We will update this page and the “Last updated” date when this policy changes.